Venue parking differs from most other parking operations since the occupancy rates vary from practically zero occupancy to an overbooked parking. Customer behavior typically leads into a situation where parking fills up right before the beginning of the event which leads into congestion and idle driving by customers seeking for a parking space. This hassle is often mitigated with large number of staff manually guiding customers to the available spaces or less occupied parts of the facility. Quite naturally, this approach is not the most effective guidance solution, and it also involves significant staffing costs which offsets the revenues made from parking.
As with any other parking, venue parking is the first impression for a person who is arriving to the event with their own vehicle and smooth parking experience has a significant impact on their impression about the entire event. Effective guidance will improve customer experience and as it also eliminates the time needed for parking, it leaves customers more time to be spent at the event and services there. At the same time, parking guidance solution will decrease operational staffing costs and resources needed to organize the staff.
Another aspect of venue parking is the exit – departures occur in an even shorter time-span than entries which leads into severe congestion and traffic problems. Whilst this problem will be nearly impossible to eliminate completely, Portier offers also dynamic traffic management solutions that can help to manage the exit traffic and to guide it to less crowded exits in case there are multiple exit options. Parking is the first and last impression for a visiting customer and hence smooth exit will increase the likelihood of customers returning!
Please contact us to discuss what would be the most suitable parking guidance solution for your venue parking!